Communities Long Tail Marketing Product Web 2.0 
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!
Buzz Marketing for Technology
JUNE 27, 2008
entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. The Fuzzy Tail. I Am Knowledge Worker 2.0. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£
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Buzz Marketing for Technology
JUNE 27, 2008
I think there is a real difference between knowledge work that is a corporate product (i.e. Corporate Policies on Web 2.0. and community building. Group communication and the wiki. Long Tail Learning - Size and Shape : eLearning Te. New skills for the workplace. ► May. (10). Paying attention.
Buzz Marketing for Technology
JULY 28, 2008
· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Enterprise 2.0 Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. Communities. Enterprise 2.0. Product Management. Web Commuting. Communities.
Buzz Marketing for Technology
JUNE 27, 2008
The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". Corporate Policies on Web 2.0. and community building. Group communication and the wiki. Long Tail Learning - Size and Shape : eLearning Te.
Buzz Marketing for Technology
JULY 24, 2008
Using marketing (technology adoption) concepts, the majority adopters dont tend to use a new product until it is in the mature stage. Corporate Policies on Web 2.0. and community building. Group communication and the wiki. Long Tail Learning - Size and Shape : eLearning Te. ► May. (10).
Buzz Marketing for Technology
JUNE 27, 2008
It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. Future of Communities. If this particular use of blogs caught on broadly, it could represent a new approach to organizational knowledge management.â?? More openness to change here. Charles Handy.
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