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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Mismatched Content Type Priorities. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Cold calling . Review Sites Are Important (Usually).

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Why Predictive Orchestration Is the Future of ABM

Content4Demand

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

We were surprised to see the significance in telemarketing and cold calling. Highest Quantity and Quality of Lead Content or Offers. Software Advice also asked marketers whether they would describe each content offer as producing a high, medium, or low quantity and quality of leads.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Hosting your own video channel means that when a prospect finishes watching one video, you control what comes next — no cat videos, and no competitor’s content.

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Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

To read more content like this, subscribe to Insiders. Oracle buying Vitrue and Eloqua for $1.2B. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. of assets to build out its Marketing Cloud.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.