Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. Register now at: [link].

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Especially now that events are more accessible than ever with low-cost or free registration. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. Other Strategic Account-Based Marketing Plays.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Paul Gillin

JUNE 24, 2010

Few people want to admit that they’re afraid, so they fall back on convenient stalling tactics, of which ROI is a primary one. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns.

ROI 50

ROI Paid Content Social Marketing Webcast 50