Co-Registration Cost Event Marketing Forecasting 
Webbiquity
MAY 3, 2022
” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .” Live Event Trends in the UK and Europe.
Marketing Insider Group
NOVEMBER 21, 2022
Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.
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Marketing Insider Group
NOVEMBER 12, 2019
There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Marketing Automation. Sales Forecasting. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Track program objectives, results, and costs to assess the program ROI.
Paul Gillin
JUNE 24, 2010
Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. Net profit.
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