Martech Advisor
JANUARY 10, 2020
Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology. Our conversation revealed telling insights into the current state of women in martech, and future trends in this area.
LEADership
MAY 5, 2014
In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product.
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The Marketing Blender
MAY 4, 2021
What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.
Tony Zambito
APRIL 14, 2011
Image via Wikipedia. I see this trend as having two distinct components. Based upon recent interviews with buyers, a trending towards an emphasis on reputation as part of the buyer’s mindset in valuing relationships with sellers is becoming more pronounced. Social Expert Networks. Reputation. Authenticity.
Smashmouth Marketing
MAY 1, 2009
I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 CMO's need to send their marketing managers out on sales calls to better understand their external customer and to better understand their internal customer: the salesperson. Mike : Sales 2.0 conference?
Smashmouth Marketing
MAY 3, 2009
I push the topic with every marketing colleague I know, what would you say to a CMO who asked you why he should be at the Sales 2.0 CMO's need to send their marketing managers out on sales calls to better understand their external customer and to better understand their internal customer: the salesperson. Mike : Sales 2.0 conference?
B2B Marketing Zone Posts
JUNE 9, 2010
The guide contains information about trends, expert columns, market statistics and vendor lists. CMO Survey: Measurement Isn’t Our Top Priority - Customer Experience Matrix , May 18, 2010 I’ve spent a lot of time looking at surveys to understand marketers’ priorities. recommend you check it out. Quick and to the point.
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