Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Aberdeen

JANUARY 24, 2019

The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Vendors are not ignorant of these demands. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

SEPTEMBER 10, 2019

Vendors promise all kinds of benefits and it’s up to you to understand how this valuable technology will actually fit into your marketing operations. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

DECEMBER 20, 2018

Late Stage Words – words that indicate the buyer is choosing between vendors (i.e., price’, ‘vendor’, ‘consulting’, ‘WorkStride’, ‘LifeDojo’, etc.). Review Sites – sites that vendors pay to register on for exposure among category vendors (i.e., The post Anatomy of a Buyer Intent Signal appeared first on Aberdeen.

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Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

FEBRUARY 7, 2019

Panelists Colin Mann, then-Global Campaigns Manager at Mitel, and Tom Campbell, Global Marketing Operations Manager at Yellowfin BI, shared their use cases and explored the evolution of the BDR role (business development representative, or telemarketer, depending on your locale) with respect to intent data. Organizational challenges.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. Vendor-related.

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Intent Data Marketing AI Intent Intent Signal 45