Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. A CMO’s Thanksgiving: Five Reasons I’m Thankful for Managing the Marketing Mayhem. Great article, Vivian Hou.

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Intent Signal Purchase Intent B2B B2B Sales 86

Top Rank Marketing

OCTOBER 17, 2023

The panel included: Erik Newton , CMO at Hubilo Kathleen Abdeen , Director of Product and Field Marketing at Hubilo Laura Ramos – Vice President, Principal Analyst at Forrester Research It was great to see my longtime pal Laura Ramos from Forrester dive deep into the results of her research.

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Webinar Metrics Forrester Top of Funnel Research 110

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t. Buyer Intent Data with Context.

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Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. And they must do so without bleeding precious resources. Global ABM Players.

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Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

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Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences. The Power of Data-Driven Creative. Industry Activity.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

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Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

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Aberdeen

JANUARY 30, 2019

Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. When a business user is conducting active research on the web, they emit buyer intent signals. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

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Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Why we care.

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Work Management CMS Development Marketing Management Ad brokers 109

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category. Signal Keywords. and to avoid false positive signals.

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”. I will not dispute that.

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Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

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Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Measurement.

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Paid Search Agency Advertising Agencies Ads Enterprise Management 89

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. But odds are low that human intelligence can leverage the staggering amount of intent data to accurately calculate the best times to engage those target accounts. Alexa, Parse my B2B Intent Data.

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Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Different Kind of Intent Data for DevSecOps.

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Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B Where does that leave us?

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Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. They can personalize content or send timed, targeted emails to prospects who have expressed intent to purchase.

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Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 In other words, they personalize it.

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Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

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Porch Group Media

FEBRUARY 23, 2021

This is according to a recent survey by CMO Council and Catalina. V12 Signals – Insights into Purchase Intent. These events often correlate to an increase in purchasing. The post Retailers Plan to Increase Investments in Shopper Purchase Data This Year first appeared on V12. Click here to learn more.

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Aberdeen

FEBRUARY 5, 2020

A Deloitte CMO survey found that, “While marketing analytics is on the rise, a lack of trained professionals as well as tools/processes to measure the impact of marketing analytics are the biggest obstacles to marketing leaders.”. And that’s where intent data comes in. The post Can Marketers Have Too Much Data?

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Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

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Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

ClickZ

FEBRUARY 2, 2021

To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Iris Meijer is the CMO of Vodafone Business. As CMO she leads a team that shows how Vodafone Business can help consumers succeed. Increased relevance with AI.

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Marketing AI Budget Programs Gartner CMO 109

Engagio

NOVEMBER 8, 2018

When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” And to help us answer that question, I have John Steinert, the CMO at TechTarget. Let’s leverage the talent, let’s change the KPIs, let’s give them some great intent data.

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Porch Group Media

MAY 11, 2021

Tactics such as SEO, paid search, web retargeting and online purchase intent identification are taking center stage. Source: CMO] Website visitors who are retargeted are more likely to convert by 43%. Using this intelligence, we are able to create complex and effective formulas, which classify user intent.

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Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes. Organizational challenges.

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Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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