Martech Advisor

FEBRUARY 14, 2020

For the past few years, the Valentine's Day marketing trend has been to transcend romance, be more inclusive, and explore different relationships and perceptions of love. Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

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Campaigns CPO Best Practices Advertising Agencies 105

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders. Two customers also presented: IHG Hotels and Florida Power & Light.

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Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. Yet some trends signify movement in the right direction. In 2023 we certainly saw some softness in B2B purchasing.

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Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. That trend tapered by the end of 2021. This is no trend, no new resolution to focus on. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. In September 2021 the U.S.

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B2B Buyer's Journey Buyer Personas B2B Sales 45

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Well get involved with our live webinar on Thursday 8th March: Content marketing in the UK: the trends that'll shape your content strategy in 2018.

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Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

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Twitter Enterprise Management Paid Search Agency Work Management 100