Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead. How long should your video be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech Advisor

FEBRUARY 14, 2020

For the past few years, the Valentine's Day marketing trend has been to transcend romance, be more inclusive, and explore different relationships and perceptions of love. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Bourne reiterated trends such as the increased move to digital, open platform and effective use of data as common themes involved in conversations with partners.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Top 9 B2B e-commerce trends in 2022 and beyond. IT departments can be profit drivers. Download now. The ripple effect of misaligned B2B e-commerce.

Work Management 52

Work Management Marketing Management Process Automation 52

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. Yet some trends signify movement in the right direction. In 2023 we certainly saw some softness in B2B purchasing.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MAY 18, 2023

Product Cost: For example fixed cost and variable cost, such as data storage, maintenance and access Competitive Environment: Such as pricing level and pricing approach Financial Strategy and Financial Plan: Like revenue mix by product segment / category (this impacts packaging and bundling considerations) Differentiated Value Proposition: Such as (..)

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. That trend tapered by the end of 2021. This is no trend, no new resolution to focus on. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. In September 2021 the U.S.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

MAY 4, 2023

customers, analysts, competitive sensing) provides key insights into broad market and specific competitor trends. Strategies Annual Plans Policy Compliance PRODUCT MARKETING’S ROLE: Product Marketing interaction with external players (e.g. Alignment of the differentiated value proposition to the pricing approach is critical.

Pricing 50

Pricing Price Work Management Marketing Management 50

Mereo

NOVEMBER 15, 2023

COVID-19 further accelerated this trend. 5) NEW DISTRIBUTED NATURE OF THE SALES FORCE As the non-commissioned officer has been removed, there is less need for small sales offices.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Lenny's Newsletter

AUGUST 8, 2023

It can be societal; maybe there’s some new cultural trend. Within collaboration, we were asking ourselves, ‘What are the macro trends and new technologies shaping the world?’ Art by Natalie Harney. It’s a really useful framework. Perhaps it’s regulatory; some law has been passed or repealed.

Startups 52

Startups Work Management CPO Enterprise Management 52

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Well get involved with our live webinar on Thursday 8th March: Content marketing in the UK: the trends that'll shape your content strategy in 2018.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Valasys

APRIL 5, 2019

Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. As mentioned earlier, Akkroo’s London office will become Integrate’s EMEA headquarters.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Mereo

DECEMBER 9, 2020

Trend Integration. You must understand your customers as an aggregate and you must be monitoring the external forces in the market such as trends, regulations, competitors and even more unforeseen shifts such as the pandemic we are experiencing now. Customized. Competitive Intelligence. One-to-Many vs. One-to-One. Adaptability.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Mereo

MAY 26, 2021

Shifting to a subscription model is not just an industry trend. Think utilities or transaction-based services (telecoms pay-per-minute or storage per gigabyte, ride shares per mile, per API calls for things like incorporating Google maps into your app). Seek to Serve Your Target Buyers.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Seismic

MAY 11, 2021

Krish Mantripragada, CPO | Seismic. Even the best of the best sellers get surprised by opportunities or risks that they may not have anticipated. So, AI is an assistant to make sellers’ lives easier, rather than replace them. Should sales professionals be concerned that AI is coming for their jobs?

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Rob is a research fellow with Coburn Ventures , a community of experts discussing and innovating current trends in Technology and investing. He’s a Twitter Top Marketing Professor.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100