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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

While traditional advertising methods , such as print ads and direct mail, can have high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials. Clickthrough rate (CTR). HubSpot's Email Marketing Tool. You should be able to track key email metrics , such as: Open rate.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. With over 1.4

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Retargeting is a method of digital advertising that aims to entice users back to an advertiser’s site after they have left. Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

Transactional emails are the messages you receive from ecommerce sites like Amazon.com that confirm your order and provide shipment information and other details. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. 3) Pull people through the funnel.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. It takes the following things into account: Clickthrough Rate (CTR). These segments are extremely power for reaching people at the top and the middle of the funnel.

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The Big List of Content Marketing Acronyms

Brandpoint

B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CTR: Clickthrough Rate. B2C: Business-to-Consumer. CPC: Cost-per-Click.