SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” These campaigns tend to show higher CTR and average CVR. higher ROAS than desktop. . .
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