6 SEO KPIs Every Search Marketer Should Know
Hubspot
OCTOBER 26, 2020
For example, if there's an average of 2400 searches for X/year and the average CPC is $20, then you can make projections on the advertising value gained from capturing 5%, 10%, or 20% of that traffic in a year to be $120, $240, or $480 per year respectively.". Clickthrough rate (CTR). Cost per acquisition (CPA).
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