illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Huptech Web

DECEMBER 14, 2023

Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% How Can I Use Digital Marketing Statistics to Optimize My Campaigns? is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

MAY 26, 2021

Because what's the point of investing your time in designing and sending emails if you can't see how they performed? You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

markempa

JANUARY 5, 2015

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. Lead Nurturing: Pilot campaign increases conversion 32.6% with automated emails [MarketingSherpa case study].

Lead Nurturing 120

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

Hubspot

MAY 14, 2018

Because we see you’ve downloaded a social media offer, we enroll you in an email nurturing flow focused on social media, sending you additional social media content, and eventually trying to get you to book a social media assessment call with our sales team. 30% open rate (OR), and a 14% click-through-rate (CTR).

Marketing & Strategy 76

Marketing & Strategy CTR Lead Ranking Top of Funnel 76