Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

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Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. That represents a compound annual growth rate of 13.7% For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Click here to download!

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

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Privacy Opt-out Contingency Planning Opt-in 106