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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. It’s something 6.57 What is SMS marketing?

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6 Email marketing templates that drive results

Sprout Social

Increasing attendance rate for promoted events. For example, you can use templates to: Offer customer care to those who need help. Then track the open and click-through rates to see which emails generate ROI. Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

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The Secrets to Virtual Selling for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Webcam Videos 2.2

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

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How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.