Remove Click Rate Remove eCommerce Remove Multivariate analysis Remove Traffic
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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Why Should You Run a Split Test?

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37 For email, that’s anywhere from 2-5 percent.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. 6) LandBook. 10) Kissmetrics.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

They are popular for B2B landing pages in particular because of the subject-matter complexity in comparison to ecommerce. A/B and Multivariate Testing Tools. Multivariate testing is more complex and measures the impact of several subtle changes on a webpage. Coding skills not required. Image source: HubSpot.