Convince & Convert

JANUARY 3, 2014

Click fraud is a beat down, but bots and malware are a reality. You should also demand complete transparency when it comes to where your ads get served – the domain, the context, page position, and viewability. You should know your results are real.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. What is Negative SEO? Forceful Crawling: Slowing down websites is an easy way for negative SEO practitioners to cause damage.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising. While programmatic may seem to be a miracle cure for all marketing needs, it isn’t.

Advertising Agencies 123

Advertising Agencies Paid Content Cost Per Thousand Advertisements 123

BenchmarkONE

JULY 19, 2019

Building brand awareness on social media or redesigning your logo is great, but how does it positively impact your business? Others engage in click fraud. While outlining the deliverables you’re looking for is important, it’s even more critical that you outline what you’re trying to accomplish through these marketing tactics.

Paid Search Agency 51

Paid Search Agency Advertising Agencies Paid Content Small Business Marketing 51

Anything Goes Marketing

JULY 20, 2007

Here are the positives: The headline and copy is crisp and concise. PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Oktopost

AUGUST 5, 2019

As a Google Premier Partner, Wordstream is well-positioned to glean useful data and insights from your Google Ads campaigns. Is click fraud bringing your PPC campaigns down? As simple as they are to set up, they do require insight and careful management if they’re going to be an effective sales tool. Wordstream. ClickCease.

Enterprise Management 91

Enterprise Management Digital Asset Management Work Management Marketing Management 91

EMagine B2B Blog

MARCH 3, 2019

This setting was created to stop click fraud from known fraudulent IP addresses, but it is sometimes used to stop unknowing employees from wasting ad spend budget by clicking on their own ads. Keep in mind as well that being in the top position doesn’t necessarily equate to more clicks.

PPC 57

PPC FAQ Lead Scoring Lead Ranking 57