How to Get Started with Performance Marketing
Outbrain
JUNE 21, 2021
The cost of the click is more expensive, but the potential return is also much higher. CPA stands for Cost Per Action, and it measures campaign performance according to a specific desired action you want the target audience to take, such as downloading an ebook, signing up or subscribing, purchasing an item, or some other action.
66 
Let's personalize your content