The Ultimate Email Checklist: 29 Things to Check Before You Send
Litmus
SEPTEMBER 20, 2022
Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.
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