article thumbnail

The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

article thumbnail

How To Rebrand A Website Without Losing SEO Rankings

seo.co

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up. Block the New Site. A custom 404 page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Missing or duplicate meta tags. Domain authority and page authority. The ratio of the backlink to referring domains. Domain and page authority. Spam score of the domains.

article thumbnail

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Tag it in an Instagram post. Use features like Shoppable posts that allow you to tag products directly in posts and connect them to their pages on e-commerce stores. Also, paid ads on social media are most often based on the user’s browsing history, so many people perceive them as relevant. Next stop: shoppable posts. End quote.).

article thumbnail

5 Ways to Use GA4 to Generate More Revenue For Your Business

Convert

This meant creating a tracking code/identifier, defining what this tag was, putting the tag on your website, and keeping track of all of the tags created. While GA4 doesn’t solve all of the problems related to tags on your website, they’ve made the entire process of implementing tags much more simple.

article thumbnail

Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

They have too many benefits (like higher conversion or reducing the churn rate) to just give up on them. Variation B of the test gets zero links from the domain, which means it’s a so-called orphan page. Additionally, add a noindex tag in meta robots: <!DOCTYPE Of course not. This fight results in cannibalization.

SEO 98
article thumbnail

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

However, don’t send emails using a generic email address (with @gmail.com or @rediffmail.com) because this decreases trust and increases the churn rate. Always use a custom email address that represents your domain. Also, encourage users to shop more to get to the next stage in the loyalty program.

Loyalty 131