article thumbnail

When to Use Video Throughout Your Marketing Funnel

Vidyard

The marketing funnel gets a bad rap for being too simplistic. But even though the funnel might not be great at accounting for a wide variety of shopper journeys, it’s a solid model for the general stages of consumer activity. Research is quite clear that video boosts sales and increases conversions.

article thumbnail

The Ultimate Guide to Creating and Using a Sales Playbook

Hubspot

Want to improve productivity across your sales team, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Create a sales playbook. One study found best-performing companies are nearly twice as likely to have sales playbooks than “laggards.”. What is a sales playbook?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to successfully engage your audience with a blog

Scoop.it

Sales calls. Here’s an example of this approach, when I interviewed various sales experts when writing a guide on hiring sales people : Seek out case studies and examples you can reference. Case studies are great because they help you paint a vivid picture that goes beyond words and imagination.

article thumbnail

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer

#pottery #porcelain #clay #pierced #geometry #pattern #potsinaction #instapottery #potteryvideos #tessellation #diamonds #light #lighting #design #adobe #adobeillustrator #graphicdesign #handmade #process #cbtb #turnstudio. Would love to know if you all enjoy this part of the process / if it’s something I should post more of!

article thumbnail

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer

#pottery #porcelain #clay #pierced #geometry #pattern #potsinaction #instapottery #potteryvideos #tessellation #diamonds #light #lighting #design #adobe #adobeillustrator #graphicdesign #handmade #process #cbtb #turnstudio. Would love to know if you all enjoy this part of the process / if it’s something I should post more of!

article thumbnail

30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

Read the full case study here. Case Study Finding out other people’s success stories is always appealing. So why not write case studies about people or businesses in your field, telling your readers how they got to where they are now? On average, the post converts at 44%!

Examples 116
article thumbnail

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Don’t make readers jump through registration hoops simply to view content that is designed to nudge them through the sales funnel. Share a case study along with a testimonial from a customer who has actually experienced the benefits of that 15%. Avoid links that are hidden behind paywalls, even soft ones. It’s memorable.