Case Studies RFP Sales Cycle Studies 
Lead Forensics
APRIL 2, 2024
Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.
Marketing Insider Group
JULY 1, 2020
As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. For example… 1.
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Lead Forensics
APRIL 2, 2024
Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. Intent but unengaged.
Sales Engine
MAY 22, 2016
The Crippling Cost of Big Sales – With the increasing reliance on the expertise of your (the Seller’s)(expensive) Subject Matter Experts, and the increasing difficulty that buyers have in navigating their complex buying decisions, the cost of selling is skyrocketing for consultative types of sales.
Strategic-IC
FEBRUARY 16, 2021
And this isn't necessarily the case for Acxiom. But what we’re seeing in the market is (with the concept of Account-based Marketing ) if you’re selling into mid-market and enterprise, with a more complex sales cycle length there is a lot of pressure on traditional demand generation programmes to still deliver the leads.
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Ardath Albee, CEO of Marketing Interactions, Inc.
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