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Email Marketing Trends & Stats to Know for 2021

Porch Group Media

consumers have stated that they find marketing personalization, such as personalized emails, to be “very” or “somewhat” appealing. Birthday emails can generate approximately 342% more revenue per email than your standard promotional emails. Experian) Personalized email marketing messages tend to generate an average ROI of 122%.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. And unfortunately, the stats are rough. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Low engagement (e.g.,

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads. Email marketing can improve a company’s reputation and improve sales.

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3 Steps to Increasing Email Deliverability Performance

distribion

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Study the warning signs.

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. While many marketers understand the value of personalization, many are unsure where to begin. Effective email personalization requires data. Are you emailing customers or prospects?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Maybe you can use some of these in your next budget meeting. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Marketing Charts ).

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers. Essentially, these tools automate the process so you can focus on other areas of your business.