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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Grow your opt-in email list, get more leads, and increase sales. Instagram Marketing. The Dates: now through November 29. SE Ranking.

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Can You Ever Win Unsubscribed Prospects Back?

BenchmarkONE

Unsubscribe rates can range dramatically based on what you do. Irrelevant content, or content that was otherwise different from what the opt-in had promised? Content that reads like spam, and might be winding up in spam folders? PPC advertising. Content that wasn’t mobile-friendly, or had other technical issues?

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10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

But in order to be successful with your small business online marketing, you need to implement the right strategies. Your website is a digital space that you own and control, where you can showcase your products or services, share information about your business, and connect with customers. Image credit: Clay Banks on Unsplash.

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B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

Surprisingly, content marketing is one of the most popular marketing strategies in the wider world, but it often gets disregarded or—worse—is done haphazardly in the SaaS space. We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales. This shouldn’t be the case.

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9 call analytics platforms for marketing teams to consider

Martech

These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. CallRail’s platform (via Callrail). Target customers.

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AWeber Review: Is It Worth It in 2022?

Single Grain

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software. Get My Free Marketing Plan .