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Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. The CAN-SPAM Act is serious.

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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. Here''s what you can try instead: Reconsider your email newsletter subscription strategy. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal.

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8 Tips to Reduce the Email Bounce Rate

SendX

Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate.

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How to effectively use email newsletters for marketing

Sprout Social

Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. For example, Sprout’s form is positioned on the right rail of articles. Disadvantages.

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Choosing the Right Frequency for Email Marketing Campaigns

Sharpspring

So how can you settle on the sweet spot ? As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.