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[Announcement] Improve Email List Quality, Increase Engagement, and Stop Spam Attacks with Lead Verification

Optinmonster

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. Stop Spam Attacks.

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. Responsibilities Include: Developing and implementing keyword strategies to increase ranking and traffic. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

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Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails

Optinmonster

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2023. However, it’s a lot more difficult than it seems.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Well, considering that we're acquiring a sizable number of new subscribers each month, keeping them engaged for a longer period of time means: More traffic from new subscribers. Better list health and deliverability.

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The Ultimate Guide to Email Marketing

Hubspot

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. You can learn more about smart CTAs here.