Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This post can help you figure it out. but you can work around it.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

JUNE 2, 2014

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

SendX

NOVEMBER 19, 2020

By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate. The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 16) Commercial emailers account for 70% of spam complaints.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JANUARY 9, 2013

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. You'd be amazed by the kind and useful feedback you can get through direct communication. So why not let your subscribers control those factors?

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? Or worse, a bunch of spam reports. In a survey conducted by TechnologyAdvice , more than 45 percent of respondents said the reason they marked emails as spam was “[The brand] emailed too often.” Why would they mark it as spam? Keep reading to find out! Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JANUARY 14, 2013

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher? 4) Email Marketer.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

markempa

AUGUST 19, 2013

Having said that, I do believe that the more behavior you can capture, the more relevant your messages become, and you can automate more messages. So, you can get segmentation or even microsegmentation. So they still live in the batch and blast world, and it can be very effective. It all comes down to relevance.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. We’ll also share some effective email copywriting examples that you can use for inspiration. And we’re here to help! In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JUNE 8, 2017

Better list health and deliverability. Would gloss over them as spam.". Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively. It was too much.".

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! People are inundated with spam. Make sure prospects can recognize the sender.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. You can learn more about smart CTAs here.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. We figured it had to do with the concept of deliverability.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

SEPTEMBER 23, 2013

With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers. And the best way to do that? Your audience is unique.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. It helps you make you can deliver the right content to the right people at the right time. will eventually turn into real customers.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 12) CAN-SPAM.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65