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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

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Email Marketing Metrics You Should Keep In Mind & What They Mean

Stevens & Tate

If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can judge how your campaign is performing and identify what is and isn’t working so that you can make strategic adjustments as necessary. Forward Rate.

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5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. We’ll discuss the advantages in more detail later, but below are some of the main benefits you’ll gain from email automation tools: Email automation tools enable you to send, test and maximize your market results.

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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Consequently, it will improve click-through rates.

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Email Marketing For Yoga Studios

SendX

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Your open rate. Your click-through rate.

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[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Adobe Experience Cloud Blog

Author: Mike Madden You know that one friend that can sleep anywhere? Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. You celebrated and continued to market to them to the best of your ability. And boy oh boy, did they love what you sent them.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.