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Novelty: The Storytelling Element Your Brain Craves

Contently

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. Last week, I explored the first of the four elements of great storytelling: relatability. They found that our brains crave novelty.

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How to leverage AR in your digital marketing strategy

ClickZ

AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. For instance, The British Museum signed a partnership with the smartphone company Samsung to build AR apps for this purpose.

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

” “They used to and still do, publish auto enthusiast and selling magazines, but then they bought BUYACAR.co.uk ” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” Selling cars.”

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

” “They used to and still do, publish auto enthusiast and selling magazines, but then they bought BUYACAR.co.uk ” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” Selling cars.”

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Twin Peaks Demonstrates Why Mystery Is a Great Marketing Strategy

Content Standard

While the original Twin Peaks captivated cable viewers each week back in the early 1990s as they eagerly awaited a new episode, the modern TV landscape no longer requires audiences to delay their gratification for answers. The Sixth Sense received six Oscar nominations and was critically acclaimed for defying storytelling conventions.

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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. In our survey, we asked marketers and storytellers to define “experience” and “customer experience.” CX] My Growing Cable Bill.

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