How To Win the Streaming Wars? It’s Now About Subscriber Management
Salesforce Marketing Cloud
NOVEMBER 3, 2021
When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. This phenomenon isn’t unique to video streaming, either. They also had a knack for offering broadband, phone, and home alarm systems in their cable packages. Take, for example, HBO.
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