8 Reasons to Invest in OTT Marketing

Stevens & Tate

OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. The following are some of the major benefits of investing in OTT marketing: 1. You’re not locked in when you pay for OTT advertising.

GPS 60

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data.

Work 205

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.