8 Reasons to Invest in OTT Marketing

Stevens & Tate

OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. Because it’s so important to stay on top of the latest trends in order to avoid falling behind your competition, OTT marketing is something every business should explore. The following are some of the major benefits of investing in OTT marketing: 1. For example, OTT marketing allows you to target viewers in specific areas using GPS data.

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Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Photo credit: hynkle.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. Interested in learning more about the Engagement Economy and how it will affect you and how you market?