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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

And, new audience targeting tactics were quickly implemented to ensure nimble budgets were optimized. Additionally, we’ve included tactics and channel recommendations to help you zero in on these trends to remain in lock with consumers. . In 2020, US e-commerce sales grew 44% , and Amazon accounted for a whopping 31.4%

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6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

ClearVoice

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Best practices for video conferencing with potential clients or hires. Also, put in the prep work to make sure you maximize those opportunities.

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Use Empathy to Enhance Content Marketing

ClearVoice

Marketers talk about key performance indicators, keyword strategies, and building sales funnels. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. But individuals make buying decisions based on emotions. People make decisions based on eight primal emotions. Empathy marketing examples.

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The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.