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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Below we’ve outlined the top 3 digital marketing trends brought on by the pandemic but are here to stay and worth the continued investment. Additionally, we’ve included tactics and channel recommendations to help you zero in on these trends to remain in lock with consumers. . 3 Pandemic-Proof Digital Marketing Trends.

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Use Empathy to Enhance Content Marketing

ClearVoice

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. Empathy marketing examples.

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The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever.