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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

Customers will be happy your product or service is fulfilling their needs and will be less likely to shop with your competitors. So, how do phone companies manage to fulfill these customer needs? Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. Source: Etsy.

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3 Tips to Turn Noise Into Value

ViewPoint

Like most other TV owners, I have cable. Most of the time, I turn on the television and browse. put there by networks, for the most part, with good intentions towards fulfilling our desire for entertainment (and generating revenue), but without the situational context that’s required to meet people’s needs. Turn Down the Volume.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

Cable TV is old news, on-demand entertainment is the need of the hour. The television will eventually be reduced to a screen that will be used to stream. No wonder then, Netflix is already a rage in parts of the world, Star network launched Hotstar and you would have seen your first Chromecast at somebody’s home already.

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Why we care about connected TV and OTT advertising

Martech

They’re the smart television sets, which allow you to connect to the internet via Roku, Fire TV, Apple TV, or gaming consoles. At the most basic level, connected TV and OTT advertising allow you to better fulfill the increase in demand from your audience while letting you tap into new platforms and strategically distribute your content.

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Actor Brings Community Model to Content Creation

Content Marketing Institute

We make it and license it to cable companies or Netflix to distribute. They’ll put out a brief and say, “Whoever fulfills this brief the best will win the prize.”. When we issue creative challenges, it’s about people working together to fulfill the challenge in the best way possible. Licensed content is like our TV show.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. A self-fulfilling prophecy, if you will.