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Connected TV advertising: everything you need to know

Choozle

Connected TV (CTV), also referred to as over-the-top (OTT), is ads that can be placed on any TV or device that can be connected to the internet and access video streaming content beyond what is available via the normal offering from a cable provider. Read: What is a good CPM? Why cheaper CPMs aren’t always the best.

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CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Besides, the average CTV spend for the year is increasing, expected to reach $16MM per advertiser. CPM rates here can vary from $18 to $38 , where installs and clicks will remain a riddle.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. Your media budget can benefit from these CPM efficiencies in multiple ways. CTV/OTT Inventory.

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Connected TV advertising: everything you need to know

Choozle

Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. Read: What is a good CPM? Why cheaper CPMs aren’t always the best. Video turns out CPMs of $10-15, while CPMs for Connected TV can reach up to $65+.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

I think, one, the tracking aspect of it is huge, especially from a digital marketing perspective, because so much of digital marketing is based on tangible metrics of success, whether it’s impressions or cost per thousand versus television–that’s really more of a reach cost per point basis.

Buy 65
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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. TV, as a phenomenon, has gone through a number of transformations, from the screen size of a postage stamp and a price tag equal to half of one’s average annual income to every American living room’s feature. The 1950s brought color TV and remote control to life.

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How to Create a Truly Omnichannel Media Plan

Bionic

Online Display : measured in impressions, purchased by CPM, priced in net, KPIs include clicks and conversions. Social : measured in impressions, purchased by CPM, priced in net, KPIs include likes and engagements. Digital video : measured in impressions, purchased by CPM, priced in net, KPIs include viewing metrics.