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Connected TV advertising: everything you need to know

Choozle

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption.

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Connected TV advertising: everything you need to know

Choozle

Connected TV is taking the digital advertising world by storm. What is connected TV advertising? Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. How does connected TV advertising work? …but why?

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Connected TV buying for special events | choozlechat ep. #16

Choozle

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Advertising.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone?

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. YouTube Outstream Ads are mobile-only video ads that show up on partner websites and within apps.

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