B2B Content Marketing: Do More Than Reinvent the Wheel
KoMarketing Associates
JULY 22, 2014
The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.
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