Four Great Ways to Use Personalization in Digital Marketing
Webbiquity
OCTOBER 9, 2018
Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.
Let's personalize your content