Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The report highlights the big impact this will have in upcoming years.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sword and the Script | B2B

FEBRUARY 8, 2022

The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group. If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? Most buyers of B2B technology don’t believe vendors are completely honest. 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Hubspot

MARCH 10, 2016

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn how to do keyword research for SEO here.). It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. 10) Buyer Persona.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28