Buying Cycle Presentation Top of Funnel Webinar Metrics Marketing Automation 
Content Standard
OCTOBER 10, 2017
Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. I hate having headline news-type content gated. (Sorry, couldn’t resist!)
Biznology
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey.
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ActiveDEMAND
MAY 22, 2018
Pipedrive and ActiveDEMAND Integration Maximize Conversions with Sales and Marketing Alignment. The successful alignment of sales and marketing isn’t just a nice thing to have for ‘brand consistency.’. A powerful connection between your marketing and sales pipeline is a core foundation for a fast scaling business.
Navigate the Channel
AUGUST 15, 2017
Digital Marketing Provides Data-Driven Results. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Your Customers are Digitally Present. Your Digital Marketing Strategy is Scalable.
Vidyard
OCTOBER 16, 2013
A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.
NuSpark Consulting
DECEMBER 5, 2011
Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. B- Buyer Personas. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Don’t take conversion strategy lightly.
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Lead-to-sale conversion rate. Those objectives include revenue, market share, branding, and lead generation objectives.
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