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How B2B Marketers can stay close to their Customers

Valasys

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

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B2B Sales Strategy: How to get more leads for B2B Business

Valasys

Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Intent data reflects on the purchase intent of potential customers at different stages of their respective buying cycles.

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How Writers Can Craft Impactful Customer Stories

ClearVoice

Johnson says there’s a major difference between writing a customer story for a multi-tenant retail company, a wine and spirits wholesaler or a B2B startup in a competitive space. Johnson says all wordsmiths should pose these before jumping into narrative writing: Who is the target audience? Ask the right questions. Create a profile.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

Since it was marketing’s job to create awareness using one-to-many types of mediums like trade shows, advertising, and public relations, a well-trained sales rep could easily pick up where marketing left off and fill her calendar with new opportunities using the phone, knocking on doors, and asking for referrals.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

Since it was marketing’s job to create awareness using one-to-many types of mediums like trade shows, advertising, and public relations, a well-trained sales rep could easily pick up where marketing left off and fill her calendar with new opportunities using the phone, knocking on doors, and asking for referrals.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.