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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

As a result, many companies are focusing more on providing great customer service and great customer experiences. She also notes that it costs less to retain current customers than to find new ones, and this points to trustability, great customer service and great customer experiences as being top priorities for marketers.

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to?

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Presenters of Inbound Conference. Reston, VA – [link].

Twitter 100
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New developments in B2B marketing list acquisition

Biznology

Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. plus numerous databases and online data enhancement services to choose from. Conferences and trade shows, like Dreamforce. A new direction in B2B lists.

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Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Adobe Experience Cloud Blog

Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick.