Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Inbox Insight

JUNE 16, 2023

When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey. Strong sales-marketing alignment is therefore paramount.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Inbox Insight

SEPTEMBER 10, 2021

Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. It leaves B2B marketers questioning: how effectively they can identify real-time need that shapes buyer behaviors. how B2B buyer insights can help tailor their content strategy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

TrustRadius Marketing

SEPTEMBER 29, 2022

These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Check out these 10 ways downstream intent data helps marketing ops leaders power their teams’ marketing campaigns. Personalizing the customer journey. Identifying potential churn.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Check out these 10 ways downstream intent data helps marketing ops leaders power their teams’ marketing campaigns. Personalizing the customer journey. Identifying potential churn.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118