DivvyHQ

MAY 7, 2020

Those who know how to convert this traffic can make a big impact on sales. Here is quick guide from guest contributor Daniel Bishop on how to leverage content to improve sales. Content marketing is great for building brand awareness and trust, but it's also a big traffic driver.

Top of Funnel 52

Top of Funnel Content Traffic Trust Marketing 52

DivvyHQ

MAY 7, 2020

Those who know how to convert this traffic can make a big impact on sales. Here is quick guide from guest contributor Daniel Bishop on how to leverage content to improve sales. Content marketing is great for building brand awareness and trust, but it's also a big traffic driver.

Top of Funnel 52

Top of Funnel Content Traffic Trust Marketing 52

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

Account Based Marketing 94

Account Based Marketing ABM Campaigns Content 94

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It helps buyers buy. It makes their journey easier. Process: Mapping content to the buyer journey has become a marketing mandate. What makes you different or unique? It is a big mistake.

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. And if you need a tool to help you, check out DivvyHQ.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

DivvyHQ

MAY 17, 2021

Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away. Instead, here are four best practices to help you convert visitors in a more subtle way, using genuineness and personalization to win them over.

Top of Funnel 93

Top of Funnel Conversion Content Practices 93

DivvyHQ

MAY 16, 2023

Which marketing strategy is right for your business: omnichannel marketing or multichannel marketing? What's the difference? These two buzzwords get thrown around a lot, but there are differences.

Marketing & Strategy 80

Marketing & Strategy Marketing Marketing Strategy Buyer's Journey 80

DivvyHQ

NOVEMBER 17, 2021

Account-based marketing (ABM) offers organizations a strategic approach to engaging their highest-value prospects. For those enterprises that want to execute this practice, ABM needs to integrate with all your other efforts, including content. In this guide, we’re providing you with everything you need to know about content marketing for ABM.

Account Based Marketing 129

Account Based Marketing ABM Top of Funnel Content Marketing 129

DivvyHQ

FEBRUARY 23, 2022

How do you measure revenue generated from content marketing? This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. But it is possible. You just need a few things, namely: an attribution model, access to data, and some solid tech for tracking and analysis.

Content 100

Content Analysis Content Marketing Generation 100

DivvyHQ

JULY 17, 2017

Like its cousin, marketing automation, content marketing automation seeks to transform traditional content tasks into automated processes that can save your team time and money. For example: Senior management needs real-time visibility to help them make resource decisions. Conducting Meetings in Place of Process. “I

Marketing Automation Services 41

Marketing Automation Services Marketing Automation Marketing AI Budget Programs 41

DivvyHQ

MARCH 30, 2023

Check out our latest article to learn how to develop a product-centered content strategy that will increase brand awareness, drive sales, and create loyal customers! Having trouble creating content that solves customer pain points while still highlighting your product?

Product 88

Product Marketing & Strategy Marketing Strategy Content 88