Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Again, the B2B buyer journey has changed — irrevocably. Why we care.

DemandBase 111

DemandBase Advertisements Advertising Marketing Management 111

PathFactory

JUNE 29, 2023

Integrating with 6sense or DemandBase to sync analytics across platforms. Stage 3 | Amplified Stage What it looks like: “We are ready to empower our go-to-market team and accelerate the buyer journey with real-time content engagement and buyer insights.”

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Customer lifecycle journey mapping for post-sale, by customer persona. Buyers journey update/refresh by buyer persona that reflects a no-event view for the time being.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Heinz Marketing

AUGUST 30, 2021

.” So, I mean what’s interesting is this conversation, marketers are having this every day, like marketers that are doing account-based marketing, or just doing sort of modern intent-based selling, are using tools like 6thSense and Demandbase, and others to improve the discipline and precision of their marketing.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. MuleSoft’s featured product, Anypoint Platform , seems to follow a relatively standard SaaS buyer journey which includes a free trial. Behavioral Criteria.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

SnapApp

DECEMBER 14, 2016

For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. CEO at Vertical Measures. Back to top. Jayson DeMers. Founder & CEO at AudienceBloom. link] | https://twitter.com/jaysondemers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response. DemandBase. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. This blog is going to be like your second home.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48