Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?
Heinz Marketing
SEPTEMBER 15, 2020
We’ve been writing, talking and teaching clients how to develop and use influencer marketing programs for years. In a recent CMO Coffee Talk event just over 40% of CMO’s reported they are doing some form of influencer marketing. Treat it like any other channel – email, Adwords, LinkedIn, sales, partners.
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