Valasys

APRIL 15, 2020

To effectively execute effective lead nurturing strategies marketers need to have suitable marketing automation platforms in place to help them identify, segment and target their unique buyer personas in the process of scaling-up their inbound marketing game.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

SEPTEMBER 6, 2019

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for?

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

PureB2B

JUNE 17, 2018

To help with personalized and targeted content, start by creating unique buyer personas or fictionalized representations of your key market segments based on similar demographic and psychographic characteristics.

Lead Nurturing 112

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 112

SalesIntel

SEPTEMBER 21, 2021

So, choose your marketing automation tools wisely. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. Apply Focused Segmentation and Personalization. However, not all types of data will work in this situation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JANUARY 24, 2020

The following are some tips to help marketers make an efficient content pipeline to scale-up their sales revenues: 1. Defining Your Buyer Persona & Figuring out Their Pain-Points: The very inception of Content marketing starts with understanding the niche.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Circle Studio

OCTOBER 12, 2017

Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. They allow marketing messaging, content and sales and marketing efforts to be approached with a better understanding of the buyer’s context and perspective.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Hubspot

SEPTEMBER 26, 2013

Lead Nurturing. Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Marketing Insider Group

MARCH 17, 2011

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100