our-team 
KoMarketing Associates
APRIL 30, 2019
As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.
Content Standard
MAY 10, 2019
To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClearVoice
APRIL 19, 2021
Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. While lead generation starts the process to attract prospects, it essentially passes that process off to the sales team. It also improves alignment between the sales team and marketing team, aided by smarter decisions. Opportunities.
Content Marketing Institute
DECEMBER 17, 2018
HANDPICKED RELATED CONTENT: It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy. Start a focus group. Enlist the input of individuals on your team who are members of your target audience or have detailed knowledge and experience in working with that market. Search Secrets Hiding in Plain Sight.
EveryoneSocial
FEBRUARY 10, 2020
Every company’s marketing and communications team may approach these areas differently too. . Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. This way you can begin to build various buyer personas and truly understand your market. . Download your guide here. .
GreenRope
AUGUST 6, 2014
With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.
GreenRope
AUGUST 6, 2014
With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.
Expert insights. Personalized for you.
125 
Let's personalize your content