Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Use your defined buyer personas and ideal customer profiles (ICPs).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Ways to Improve Your Lead Management Process

Zoominfo

But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. Create buyer personas.

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers. An Ideal Customer Profile (ICP) simply defines who are your best-fit customers (i.e.,

February 2019 B2B Blog Post Round-Up

Zoominfo

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona?

B2B 133

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Use Ideal Customer Profiles to define your best-fit buyers. An Ideal Customer Profile (ICP) simply defines who are your best-fit customers (i.e.,

5 Steps to Structuring Your Marketing Strategy

Zoominfo

It is our hope that this post will help you strategize efficiently to reach your best buyers faster. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Dynamic Data: Why B2B Businesses Must Abandon Static Data

Zoominfo

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management. Today’s blog post explores the difference between static and dynamic data. Static Data vs. Dynamic Data.

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to.

Top Use Cases for Your Marketing Data (+ Free Webinar)

Leadspace

Marketing data is of prime importance to marketing teams in every company. That is because this data can help a business to do things they wouldn’t otherwise be able to do and understand so many things about their audience they wouldn’t otherwise be able to understand. We talk about marketing data a lot around here, but we wanted to spend some time talking more about the specifics of how it can actually be used. Develop laser-focused customer profiles.

Case 48

How to Build the Ultimate Sales Prospect List

Zoominfo

Step Two: Understand Your Buyer. Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. Job title: Are your buyers typically managers? Bad data costs U.S.

Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). But what does an effective B2B data-driven marketing strategy look like? Marketing data is a marketing problem!

CMO 46

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

Ning 55