journeys Buyer Personas Curation Distribution Storytelling 
Webbiquity
DECEMBER 11, 2013
Failing Distribution Strategies Smother Great Content by MediaPost. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.
Content Marketing Institute
SEPTEMBER 26, 2018
And, when we had a few unanswered questions, we curated responses from expert sources. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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OutboundView
FEBRUARY 28, 2019
If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Buyer Research. Who’s your buyer? Account-Level Research.
ClearVoice
JANUARY 8, 2019
And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. What are the demographics of my buyer personas? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas?
ClearVoice
JULY 12, 2023
It’s your foundation for crafting and distributing content designed to captivate and convert. In a recent study, 88% of companies say they now prioritize the customer journey. You’ll also need to promote and distribute content so that it reaches your intended audience. And it helps you attract new ones.
ClearVoice
JULY 12, 2023
So, financial companies need to curate innovative strategies to stand out in the digital landscape. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. 49% of buyers have made impulse purchases after receiving a more personalized customer experience.
Scoop.it
FEBRUARY 4, 2020
Content marketing plays different roles at different stages in the customer journey, but there’s one role it needs to play at every stage in that journey—supporting your brand. If creating a community around your brand is more your goal, your brand’s personality and buyer personas are essential. Distribution and Curation.
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