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Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Buyer Persona Research.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Let us examine 5 signs indicating to senior executives it is time to reboot: Your Buyer Personas Are Outdated.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. With all that hype about chatbots, modern marketing has become all about clear and engaging conversations.

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Simplify Your Approach with Technology

Televerde

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. 1] Forrester. The Time to Add Technology Is Now. Get on the fast track to modern marketing success.…

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Demand Generation Marketing: A Catalyst for Professional Services High Growth

Hinge Marketing

Our research validates the trend. I am not talking about lead generation—although that effort is very important as well. Some of your early martech stack considerations may be a social media management tool, an email or marketing automation platform (MAP), and a customer relationship management system (CRM). on one platform?

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Drive growth with account-based marketing

Martech

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). 70% of the buyer’s journey is complete before a buyer even reaches out to sales. Why use them? In summary.